Copywriting Lead / Senior Copywriter

at GetYourGuide
Location Berlin, Prenzlauer Berg, Germany
Date Posted 28. March 2017
Category Writing / Editing / Translation
Job Type Full-time


We are looking for a Copywriting Lead who will take on the principal ownership of GetYourGuide's editorial copy, and bring us even closer to our customers.


With 300+ employees from 45+ nationalities, GetYourGuide is on a mission to turn trips into amazing experiences by helping Customers discover and book the best things to do in a destination. From its founding in 2009, GetYourGuide has grown to be the world's largest online platform for booking travel tours, attractions and activities.

We come to work everyday because we are passionate about turning our customers’ trips into amazing experiences. Content is a critical part of this mission.

We are looking for a Copywriting Lead who will take on the principal ownership of GetYourGuide's editorial copy, and bring us even closer to our customers. You will be responsible for strategic initiatives in the fields of marketing and product copy. Join us to help give GetYourGuide a voice and to craft communications that will attract, engage, convert, and retain millions of customers.

What you will be doing:

  • Create great copy:
    • Manage the editorial content of the website and the app in order to attract and retain customers
    • Write captivating copy for our website A/B tests and design your own copy-specific A/B tests
    • Produce engaging and performant ad copies for paid marketing campaigns (Adwords, display marketing, etc.)
  • Set our tone of voice:
    • Establish and continually improve on our tone of voice
    • Ensure consistent adherence to our editorial voice across the organization
  • Provide editorial quality control for all publications
  • Manage a small team of editorial copywriters
  • Liaise with multiple stakeholders on various projects including marketing, product and sales

We are looking for you if:

  • You are an English native speaker with 5+ years experience in publishing or commercial writing in an online environment
  • You are an exceptional copywriter who can adapt your copy to the right context in terms of target audience, marketing channel, word limit, use case and target KPI
  • You have expertise in establishing editorial standards and helping to shape a brand voice that really speaks to users
  • You have good project management skills, experience working and co-owning projects with product and marketing teams, and are familiar with agile working environments
  • You’re eager to learn and motivated to succeed

Even better if you:

  • Understand user testing methodologies, such as focus groups or online user testing
  • Previously created globally friendly copy that can be efficiently localised into multiple languages
  • Have been exposed to content marketing and brand development
  • Know how to use visual content for effective newsletters and display marketing
  • Set up A/B tests before or worked in a test driven environment

Why work with us?

  • With our 300+ employees, we are on an outstanding journey to change a huge market
  • International customers and co-workers (we speak English)
  • Virtual stock options that make you an integral part of the company’s growth and success
  • Relocation assistance
  • GetYourGuide tour and activity vouchers to live the life of our customers by experiencing our products for yourself
  • Free breakfast, German lessons and fun Fridays with Pizza and Beer

Also check out life at GetYourGuide on our blog at to get some insights into what happens behind the scenes.


Do you have the skills to do the job, enthusiasm for our vision and fit our culture? Yes! We look forward to hearing from you! Please include your resume and cover letter in English. If you have any further questions, please contact us via

This is a full-time position based in Berlin. The role reports directly to the COO.